LTVConf 2017
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Two weeks ago I had the absolute pleasure of attending the Life Time Value Conference (LTVConf) in Brighton, UK. LTVConf
How do I style the Drip confirmation link?
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I recently received the following question from a reader:
How do I style the confirmation link in the confirmation email?
Personalised call to actions in Drip emails
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Most email newsletters that you’ll receive have the same call to action for all subscribers (or even no call
Drip content snippets
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Using a marketing automation tool like Drip means you are sending a lot of automated emails. These emails are in
DYFConf
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Last week I jumped on a short flight to Stockholm in Sweden, to attend Double Your Freelancing Conference EU (DYFConf)
Write more consistently. Use Trello to manage your editorial calendar
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Building an audience through content marketing and email marketing is a great way to generate more leads and new customers
Who are you blogging for?
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Blogging is an incredibly powerful business tool that can really help you grow your business over the long term. But
Why you need a strategy before buying a new website
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Have you ever gone to a web designer and told them you want a new website?
And has the web
To blog or not to blog
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This is the question a lot of creative entrepreneurs have. Everyone seems to be doing it but you’ve got
Educate, don't sell: An introduction to education based marketing
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People don't like being sold to. Good advertisers know this and create adverts that blend into the environment.
Focus on content over SEO or advertising
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A lot of people focus on SEO (including keyword research, link building, competitor research), Adwords, Facebook advertising and a social
Saving time with social media
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Leveraging social media is one of the key methods to drive traffic and awareness of your website and business. And
Multiple niche offerings - Do I create a second brand for a new offering?
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If you have one niche offering for a defined market then you are likely to only need one website. But
Creating content that people like, trust and share
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Writing content consistently is one of the best ways that you can increase your online profile and grow your business.
Letting your connections know about your website
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There are a lot of methods to build traffic to your business website, such as SEO, content marketing and advertising.
The best conference I’ve been to - Microconf
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Last week, I attended Microconf in Barcelona - the best conference I have ever been to. Microconf bills itself as
Blog for your potential clients, not your peers
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Some business owners and entrepreneurs get into blogging because they think blogging in itself will make them a lot of
What is an online sales funnel?
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You may be under the illusion that all you need is a website and it will magically start to get
Marketing Automation