Who are you blogging for?
Blogging is an incredibly powerful business tool that can really help you grow your business over the long term. But
Blog
Posts
Why you need a strategy before buying a new website →
Have you ever gone to a web designer and told them you want a new website?
And has the web
Strategy
To blog or not to blog →
This is the question a lot of creative entrepreneurs have. Everyone seems to be doing it but you’ve got
Writing
Educate, don't sell: An introduction to education based marketing →
People don't like being sold to. Good advertisers know this and create adverts that blend into the environment.
Strategy
Focus on content over SEO or advertising →
A lot of people focus on SEO (including keyword research, link building, competitor research), Adwords, Facebook advertising and a social
Strategy
Saving time with social media →
Leveraging social media is one of the key methods to drive traffic and awareness of your website and business. And
Productivity
Multiple niche offerings - Do I create a second brand for a new offering? →
If you have one niche offering for a defined market then you are likely to only need one website. But
Strategy
Creating content that people like, trust and share →
Writing content consistently is one of the best ways that you can increase your online profile and grow your business.
Writing
Letting your connections know about your website →
There are a lot of methods to build traffic to your business website, such as SEO, content marketing and advertising.
Strategy
The best conference I’ve been to - Microconf →
Last week, I attended Microconf in Barcelona - the best conference I have ever been to. Microconf bills itself as
Conference
Blog for your potential clients, not your peers →
Some business owners and entrepreneurs get into blogging because they think blogging in itself will make them a lot of
Writing
What is an online sales funnel? →
You may be under the illusion that all you need is a website and it will magically start to get
Marketing Automation
Build and launch a product in 10 days →
Update 10 Oct 2015 - the product is live!!
The product I created as part of this challenge, Developer to
Launching
Leverage other websites to grow your own audience →
A common misconception about websites is that if you have one, people will automatically find it. In truth, you need
Strategy
84% increase in conversion for email opt in call to action →
I ran an A/B test to see if I could increase the conversion rate for the email sign up
Strategy
Tripled page views for BeFused →
The Challenge
BeFused is a site focused on teaching people about Drupal web development and includes a premium book which
Strategy
Are you spending too much time scheduling calls with potential clients? Why not automate it? →
Do you ever feel like you spend half of your life organising calls with clients and potential clients? You send
Marketing Automation
The 90 day writing challenge →
Part of mastering anything is to take regular, consistent action. If you want to get fit, you exercise on a
Writing