The Website Blueprint
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I'm in the process of redesigning my consulting website. It is easy to fall into the trap of
Growth experiments
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There are a lot of smaller things that we can try in our business, yet we often find it completely
What is the bounce rate?"
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The bounce rate is the percentage of people who visit only one page on your website in a single session.
Why you need a strategy before buying a new website
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Have you ever gone to a web designer and told them you want a new website?
And has the web
Educate, don't sell: An introduction to education based marketing
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People don't like being sold to. Good advertisers know this and create adverts that blend into the environment.
Focus on content over SEO or advertising
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A lot of people focus on SEO (including keyword research, link building, competitor research), Adwords, Facebook advertising and a social
Multiple niche offerings - Do I create a second brand for a new offering?
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If you have one niche offering for a defined market then you are likely to only need one website. But
Letting your connections know about your website
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There are a lot of methods to build traffic to your business website, such as SEO, content marketing and advertising.
Leverage other websites to grow your own audience
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A common misconception about websites is that if you have one, people will automatically find it. In truth, you need
84% increase in conversion for email opt in call to action
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I ran an A/B test to see if I could increase the conversion rate for the email sign up
Tripled page views for BeFused
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The Challenge
BeFused is a site focused on teaching people about Drupal web development and includes a premium book which